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Maple Leaf Consumer Foods Overview print

Following the reports section, an accounting of significant milestones in the Maple Leaf Consumer Foods development in Brandon appears.

Reports:

Maple Leaf Consumer Foods Brandon

City of Brandon Update on Maple Leaf's 2nd Shift - August 2007

Population and Housing Projections for Maple Leaf's Second Shift March 2007

Comments on Population Projections and Realized Population Growth in Brandon Following the Arrival of Maple Leaf Foods April 2007

Looking Back at the Maple Leaf Project:

August 2011

Quick Facts - Maple Leaf Foods May 2010
Maple Leaf Foods – Brandon Facility

Brandon facility:
Employees ~ 2365 employees (~ 165 salaried employees, ~2200 hourly employees)
Staff turnover as of 2010 – 10%
Facility is ~ 640,000 sq ft
World class facility with regards to health and safety
Processes ~85,000 hogs per week
Invests an average of $4-6 million in capital improvements annually, budgeted $10 million in capital improvements in 2010.

Annual operating costs, 2010: $63 million

Payroll costs (direct labour costs), 2010: $103 million

Annual tax bill, 2011: $1.5 million of which $888,000 went to education with $502,000 to the Brandon School Division

Total plant costs, excluding hog purchases, 2010: $230 million

Total hog purchases, 2010: $622 million

Hogs sourced from:
LocationNumber of Hogs / week
Winnipeg / Steinbach36,000
Brandon / Portage La Prairie27,000
Saskatoon12,000
Swift Current10,000
Total85,000


April 2010

Between 2004 and 2009, Brandon welcomed over 1700 foreign workers at the Maple Leaf Consumer Foods facility, the majority of which arrived on a temporary foreign work visa. To date approximately 1400 of these newcomers remain employed at the Brandon facility, with 75% of them in possession of their permanent residency. In total, almost 4000 dependent arrivals [spouses and children] joining the individuals who came to Brandon via temporary foreign work visas are expected to have settled in Brandon by early 2011. This projection does not include the number of children who are born to these families after they have settled in the region.

Brandon's cultural landscape has changed significantly since 2004. In 2006, Census data reported visible minorities comprised 4% of Brandon's population, up from 2.5% in the 2001 Census. Indications are that this percentage will grow to approximately 10% in the 2011 census. Historically, the City of Brandon welcomed approximately 65 immigrants annually. In 2006, Brandon’s annual average immigrants arriving more than doubled with 172 immigrants recorded as destined for Brandon. By 2007 the number of immigrants arriving annually was ten times the historical average. The arrival of 641 immigrants in Brandon in 2007 represented 5.8% of the total immigration for Manitoba. In 2008, 664 immigrant arrivals were recorded. Preliminary numbers indicate in 2009 there were 1,149 immigrants who settled in Brandon. In addition to English, it is now common to hear other languages such as Amharic, French, Mandarin, Russian, Spanish and Ukrainian throughout the community.

October 2009

Maple Leaf Consumer Foods Celebrates 10 Years

Projected Family Reunification Dates October 2009

April 2009
To date, Maple Leaf Consumer Foods has hired approximately 1,500 foreign workers from four language groupings. Family reunification till the end of 2008 brought an additional 1,000 family members, with the majority of those being from the Spanish language grouping followed by the Mandarin language grouping. In 2009, Maple Leaf expects to hire approximately 200 foreign workers from the Spanish language grouping.

The following link details anticipated family reunification dates for 2009 onward for foreign workers employed at the Brandon Maple Leaf Consumer Foods facility, based on their original arrival date.

Projected Family Reunification Dates 2009

December 2008
The implementation of second shift at the Brandon Maple Leaf facility was completed in fall 2008. The Brandon facility is now processing an average of 85,000 hogs per week which equates to approximately 7,700 metric tonnes of live hogs.

The facility currently employs over 2,250 people comprised of approximately 2,100 hourly and 150 salaried staff. Approximately 70% of the full-time staff complement is foreign in origin, many of which are already permanent residents.

June 2008

On June 16th, 2008, Brandon City Council awarded the tender for the construction of the membrane building at the Centralized Wastewater Treatment Facility to Crane Steel Structures. Authority was also granted for Zenon Environmental Inc. to supply and install the membrane for the Phase 2 upgrade at the Centralized Wastewater Treatment Facility.

March 2008

Funding to expand Brandon’s industrial waste-water treatment facility was confirmed on March 7th, 2008. The province will provide a total contribution of $7.8 million towards the $20 million upgrade. The City of Brandon and industrial partners will provide the remaining funding. The Upgrades will move the City one step closer to a central waste water treatment facility while simultaneously permitting Maple Leaf to increase processing of hogs from 75,000 to 90,000 hogs per week.

January 2008
In 2007, Brandon welcomed approximately 470 international recruits from China and Columbia. In addition to welcoming the unaccompanied international recruits, reunification of families of international recruits who have received landed immigrant status resulted in 223 spouses and 429 children relocating to Brandon in the past 12 months. Of the children that arrived in this contingent, 373 or 87% are 12 years or younger.

As part of the second shift ramp up at the Brandon Maple Leaf facility, approximately 500 international recruits are expected in 2008. The international recruits will arrive in groups of 60 - 70 every one to two weeks from Mauritius, Ukraine, Honduras and Georgia. The first group of approximately 50 individuals will arrive from Mauritius in early March.

August 2007
City of Brandon Update on Maple Leaf's 2nd Shift - August 2007
The first 24 of 150 Columbians arrived in Brandon on August 24th, 2007 to begin working at the Brandon Maple Leaf facility. The remaining 126 Columbians will arrive in small groups every two weeks over the next few months.

July 2007
As part of the second shift ramp up at the Brandon Maple Leaf Consumer Foods facility, 208 Chinese foreign workers arrived in Brandon between mid June and early July to begin working at the Brandon facility. 165 Columbian foreign workers are scheduled to arrive in Brandon between August and September 2007. A good percentage of foreign workers that have been in Brandon for several years have now applied for or have already received landed immigrant status, and have begun to relocate their families to Brandon.

May 2007
In May 2007, Maple Leaf Consumer Foods began expansion of the coolers at the Brandon facility to accommodate 2nd shift and visited Bogota to interview and hire 172 Columbians who are slated to arrive in Brandon between August and October 2007.

April 2007
Maple Leaf Consumer Foods received approval from Service Canada to bring an additional 400 foreign workers to Brandon in 2007. Maple Leaf plans to bring an additional 250 foreign workers to Brandon between July and October 2007. Roughly one quarter of these workers will replace employees lost to attrition, while the remaining workers are required to support the second shift expansion. Pretreatment facility expansions commenced in April of 2007 to accommodate a second shift at the Brandon facility.

March 2007
As part of the second shift ramp up at the Brandon Maple Leaf Consumer Foods facility, 200 Chinese foreign workers are nearing completion of extensive English as an Additional Language (EAL) classes and meat cutting training in China. The workers are expected to arrive in Brandon in mid June 2007 to begin working at the Brandon facility.

February 2007
Work commenced on expanding the barns at the Maple Leaf Consumer Foods Brandon facility in order to accommodate increased processing of an additional 25,000 hogs per week.

January 2007
Work commenced on the City of Brandon’s industrial wastewater treatment facility to accommodate the increased processing of an additional 25,000 hogs per week at Maple Leaf’s pork processing facility. Maple Leaf Consumer Foods will invest approximately $11 million in upgrades that will allow the Company to meet the Province’s stringent new environmental regulations and significantly reduce the concentrations of nitrogen and phosphorous entering the Assiniboine River.

December 2006
Maple Leaf receives licencing to proceed with Waste Water Treatment Upgrades
January - December 2006
  • Recognized success in improving safety - total injuries reduced 35% since 2005 (Jan)
  • Maple Leaf announces plans for second shift immplementation (Oct)
  • Maple Leaf to reorganize protein operations (Oct)
  • Protein value chain reorganization question & answer (Oct)
  • Staff participated in the Samaritan House / Helping Hands - World Food Day
  • Maple Leaf Consumer Foods and UFCW work together to offer ESL classes to all employees anxious to learn the English language.
  • Maple Leaf opens the doors to a group of workers from China. The group comes to Brandon with skills suited to the meat processing industry
  • Through the United Way Fundraising Campaign, Maple Leaf and their employees give back to the community. With the generous help of our community businesses donating items for our Annual Silent Auction over $11,000 was raised. The fundraising event was promoted in 4 languages at Maple Leaf.

Quick Maple Leaf Consumer Foods Brandon facility facts
  • 1300+ employees
  • Approximately 44% of the current Maple Leaf Consumer Foods Brandon employees are foreign workers (95% historical retention rate for foreign workers).
  • Approximately 25% of the current Maple Leaf Consumer Foods Brandon employees are aboriginal workers.
  • Based on known demographics for current foreign workers, we anticipate the arrival of approximately 1400 foreign family members in the next 24 months as applications for landed immigrant status are approved.

The addition of 2nd shift at the Brandon plant
Michael McCain confirmed at the September 12th, 2006 Chamber of Commerce luncheon that Maple Leaf would double shift the Brandon plant pending approval of the Industrial Waste Water Treatment Plant funding. The full implementation of 2nd shift at the Brandon plant will require an additional 1000 employees. If all proceeds as expected, the move to 2nd shift will occur in two phases: Phase 1 will start up in May 2008 and will double shift the kill and require 260 additional employees. Phase 2 will start up in May 2009 and will double shift the cut and require 740 additional employees. Phase 1 and Phase 2 timelines are best guesses and subject to change. Indications are that Maple Leaf Consumer Foods is actively seeking to accelerate first phase start up with a target date of July/August 2007, provided all necessary wastewater and immigration approvals can be obtained.

Employee recruitment
When recruiting employees, Maple Leaf targets local, regional, provincial, national and international employees in the order they are listed. Based on availability of Canadian labour, they anticipate that the majority of 2nd shift employees will be foreign workers. China, Guatemala, Philippines, Germany and El Salvador will all be considered as potential 2nd shift employees.

January - December 2005
  • Celebrated 1,000,000 Lost Time Free Hours in September 2005
  • Additional workers from El Salvador join the Maple Leaf facility team

January - December 2004
  • Maple Leaf and Employees celebrated 350,000 Lost Time Free Hours
  • Maple Leaf welcomes Ethiopian workers; some from other provinces that have found their way to Brandon and applied to work at Maple Leaf, some have come alone, while others are relocating with families.
  • Ukrainian workers arrive, ready and willing to join our ever growning multicultural population of workers

Fall 2003
Maple Leaf received conditional approval of their application to expand the Industrial Waste Water Treatment Facility to faciliate the addition of a second shift at Maple Leaf Consumer Foods, Brandon's facility.

June 25th, 26th, 27th and July 15th and 16th, 2003
Maple Leaf Consumer Foods and the City of Brandon participated in a Clean Enviornment Hearing pertaining to the proposed expansion to the City of Brandon's Industrial Waste Water Treatment Facility.


May 14th and 15th, 2003


The City of Brandon and Maple Leaf conducted openhouses in both Brandon and Portage La Prairie to share information and respond to public questions pertaining to the proposed alteration to the City of Brandon Industrial Waste Water Treatment Facility to facilitate the addition of a second shift at Maple Leaf's Brandon facility.




March 19th, 2003

The City of Brandon filed a proposed alteration to their Industrial Waste Water Treatment Facility (IWWTF) with Manitoba Conservation today in preparation for Maple Leaf's plans to add a second shift.

The City of Brandon filed a proposed alteration to their Industrial Waste Water Treatment Facility (IWWTF) with Manitoba Conservation on March 19th, 2003. Please visit the link below for application details.

Electronic Public Registry pertaining to Brandon's IWWTF

Press Release regarding Brandon's proposed expansion of their Industrial Waste Water Treatment Facility.

Brandon Waste Water Treatment Facility Expansion press release.pdf


Summary of Brandon's proposed expansion of their Industrial Waste Water Treatment Facility.

Summary of Proposal to MB Conservation pertaining to Brandon IWWTF alteration.pdf


Fact sheet pertaining to Brandon's proposed expansion of their Industrial Waste Water Treatment Facility.
Brandon Industrial Wastewater Treatment Facility Expansion Fact Sheet.pdf

November 30th, 2002

44 El Salvadorians arrived in Brandon today to work at Maple Leaf Consumer Foods Brandon. The new residents were welcomed to Brandon during a reception at the Riverbank Discovery Centre. Below are some images of the new employees settling into employment with at the Brandon plant.




New Employees from El Salvador





Orientation for the new employees from El Salvador





Orientation for the new employees from El Salvador


September 1st, 2002

Workers at Brandon's Maple Leaf Consumer Foods facility received a rare mid-contract amendment that provides across the board wage increases and other improvements effective September 1, 2002. New plant employees will now start at $9.45 per hour. The top rate for production line workers with perfect attendance is $15.20 an hour, maintenance and trade workers top out at $25.80 per hour. Maple Leaf is also bumping up a 50-cent increase normally offered after six months of service to three months.


July 29, 2002

Maple Leaf Consumer Foods officially opens a $ 1.9 million employee cafeteria at its Brandon facility. The cafeteria is approximately 14,000 square feet and includes a retail sales outlet for employees only.


April 2002

Maple Leaf has unconditionally donated four North End Acres of land worth $80,000 to the City of Brandon. The property is located along the Assiniboine River at 805 Parker Blvd.


March 14th, 2002

Twenty eight more Mexicans relocating to Brandon to work at the Maple Leaf facility are expected to arrive around March 22nd, 2002.


February 14th, 2002

Maple Leaf confirms the arrival of at least 28 more Mexicans to work at the Brandon plant pending the Canadian Embassy to Mexicos's final review. If the plans proceed as scheduled, the Mexicans will arrive in mid March 2002. Maple Leaf has expressed a desire to import more Mexicans and possibly Ukranians to begin filling 100 new jobs they are creating on the by-products and ham boning lines.


February 4th, 2002

Maple Leaf Consumer Foods announces the construction of a $ 1.9 million employee cafeteria at its Brandon facility. The cafeteria will be approximately 14,000 square feet and is expected to open by September 2003. Included in this expansion is a retail sales outlet for employees only.

January 5th, 2002

Twenty-four Mexicans, twenty-one imported by Maple Leaf to work at the Brandon facility along with three children arrived in Brandon. The group is the first wave of new recruits that Maple Leaf is bringing in as part of a pilot project to increase staff at their Brandon processing facility. The Mexicans arrived in Brandon with two-year work visas that allow them to work only for Maple Leaf.


September 11th, 2001

Maple Leaf Consumer Foods announces they are bringing as many as 49 Mexican workers to Brandon by January 2002. Through this pilot project, Maple Leaf will spend approximately $ 3,000 per person in costs to bring the new workers to Brandon.


June 21, 2001

Maple Leaf announces they will plan this summer how to ramp up production and staffing for the 2003 expansion that will see 900 additional jobs created. The company's options for adding a second kill-and-cut shift include extending the work week to seven days or staffing the plant five days a week, 17 hours a day. Finding workers for the second shift is among the company's biggest challenges, due to low unemployment locally and high turn-over at the plant. Maple Leaf plans to staff the second shift nationally with more recruiting trips to the East Coast.


June 2001

Maple Leaf Consumer Foods Brandon employs close to 1400.


May 2001

Maple Leaf extends recruiting efforts to the Atlantic Provinces. This month three recruiters from Maple Leaf Consumer Foods Brandon returned from the Atlantic provinces after hiring 69 workers with others considering offers. 20 workers are from Nova Scotia, four from Newfoundland, 19 from Prince Edward Island and 26 from New Brunswick. Maple Leaf Consumer Foods Brandon has also recruited 10 workers from Ontario.


January 2001

Maple Leaf Consumer Foods Brandon employs 1250 and processes between 41,000 – 43,000 hogs per week.


December 2000

The Maple Leaf Consumer Foods Socio Economic Impact model ran by Dr. Richard Rounds in 1998 using data from 17 other North American communities was run a second time using actual data from the Brandon Maple Leaf Consumer Foods facility.


November 2000

Maple Leaf increases the wages of approximately 1/3 of the Brandon employees in the hopes that they will remain with the plant. In addition to the wage increases, three additional job classifications were added to make it easier for employees to qualify for raises. The wage increases range from 25 cents to $ 1.00 / hour.

The Brandon Maple Leaf facility processes approximately 40,000 hogs per week.


October 2000

Maple Leaf employs approximately 1100 employees.

Workers at Brandon's Maple Leaf facility resume five-day workweeks processing between 35,000 – 36,000 hogs a week.

Dave Wood manager of Brandon's Maple Leaf facility is transferred to Maple Leaf's Lethbridge processing facility. The Lethbridge facility uses custom equipment to produce fresh pork products for the Japanese market.

Gord Maxwell, with 31 years experience in the hog industry replaces Dave Wood as General Manager of the Brandon Maple Leaf Consumer Foods facility.


September 2000

Steve's Livestock Transport from Steinbach plans to build Brandon's largest truck wash in Brandon's Industrial Park at 347 Park Avenue East. The four bay truck wash will occupy 684 square metres and will be named Blue Water Wash. Blue Water Wash is the first new business directly related to the opening of the Maple Leaf facility.


May 2000

Maple Leaf Consumer Foods workers change to a four day work-week (Tuesday – Friday) as a result of a 10% decline in the availability of market hogs.


January 2000

Maple Leaf employs 1075 people, positioning it as Brandon's largest employer.


November 1999
The Brandon Economic Development Board initiates a Maple Leaf Consumer Foods Impact Assessment employee survey to assist with planning growth and developments in the City. Results from the follow-up survey should be finalized by the end of January 2000.

Maple Leaf employs approximately 900 people.


October 7, 1999

Maple Leaf Consumer Foods reaches another milestone when it sent its first shipment of pork product destined for the overseas market. A total of 55,000 pounds of frozen boneless picnic ham was shipped to Taiwan.


September 10, 1999

Maple Leaf purchases the Landmark Group for $150 million giving the food-processing giant more control of the hogs it purchases on the open market.


August 30, 1999

The first hog is slaughtered at Maple Leaf's state-of-the-art processing facility. Already 200 workers are on the job at the plant that will slaughter 45,000 hogs per week when fully operational.


August 21, 1999

Maple Leaf clears its final hurdle when the facility receives its operating license and the city gets clearance for its waste water treatment facility.


July 12, 1999

A collective bargaining agreement between Maple Leaf Consumer Foods and the bargaining agent for its unionized Brandon workers was ratified by 90 per cent of employees. The pact between the pork conglomerate and United Food and Commercial Workers set a wage scale ranging from $8.25 per hour for full-time unskilled workers, $11 for skilled workers, and a top rate of $20.50 for trades workers.

June 3, 1999

With its facility nearing completion, Maple Leaf officials open their facility for its first tour by members of the media. Pat Jones, president of Maple Leaf Consumer Foods, says he is confident the facility will be ready to be opened by the end of August.


April 28, 1999

Maple Leaf announces the official recruiting of production employees.


March 28, 1999

Maple Leaf and the Manitoba Metis Federation sign an agreement that will see 100 workers hired from the MMF hiring pool during the first year of the facility's operation.


March 26, 1999

A consultant's report regarding the environmental impact of the Maple Leaf facility says the facility will only have minimal effect on this region. The report is part of the plant's application for its operation license.


March 23, 1999

A report by Brandon University professor Richard Rounds suggest the city will be equipped to absorb workers needed to staff the first shift at Maple Leaf.


January 12, 1999

Maple Leaf president Michael McCain tours the site of the new plant. He said a downturn in the Asian economy will not have any impact in the company's plans. At that point, the local staff included a plant manager, a human resources manager, a health and safety manager, an administrative assistant and a maintenance manager. Officials said they were pleased with the progress of plant construction.


November 5, 1998

Dave Wood, a former merchant marine and career Maple Leaf employee who recently moved to Brandon to take the helm as plant manager, addresses a crowd at the Fall Fair to outline local job opportunities at his facility.


September 10, 1998

Maple Leaf Consumer Foods announces that president Michael McCain will also become the company's chief executive officer January 1, 1999.


August 10, 1998

Mayor Reg Atkinson says he favours a plan that would have the city own and operate a stand-alone waste water treatment facility for Maple Leaf's Brandon facility.


April 20, 1998

Dominion Company, located in Winnipeg, MB was announced as the general contractor in charge of coordinating construction and the installation of equipment at the new Brandon facility.

Stork RMSBV of Lichtenvoorde, Holland has been contracted to provide the hog processing equipment and systems.

G.E. Leblanc Inc. of St-Anselme, Quebec has been contracted to provide the pork cutting and boning systems.

The new state-of-the-art facility is going to be 475,000 square feet and will fit on approximately 330 acres. It is located approximately 4 km east of the intersection of 17th Street East and Richmond Avenue. It is .8 km east of the Eastern Industrial Access (Provincial Trunk Highway) and approximately 10 km east of downtown Brandon.

The Maple Leaf Consumer Foods facility will use the best technologies and processes available. Once complete, the facility is expected to operate with line speeds capable of processing 1,200 hogs per hour. The facility will initially process 45,000 hogs per week on one shift and create 1,150 new jobs; a second shift will be added as quickly as possible based on the availability of hogs and will create an additional 1,050 jobs.

Maple Leaf officials held a ground-breaking ceremony in the site of their new facility. The project is expected to create 400 construction jobs.

March 27, 1998

Local real estate agents report brisk business, attributed largely to the growth anticipated from the Maple Leaf project. Brandon Real Estate Board President Daryl Martens says homes are selling as quickly as they come on the market.


January 28, 1998

The gymnasium at King George School is packed for the first public meeting on the Maple Leaf facility. Maple Leaf officials Wallace and Michael McCain field a barrage of questions at the meeting. Earlier in the day, McCain met with the Sun editorial board to discuss the project and what it means to the food conglomerate.


December 2, 1997

Brandon goes hog wild over the decision by Maple Leaf Consumer Foods to locate its $112-million processing facility in the city. The announcement, made in a news conference in Toronto, prompts a new era of growth and opportunity for the southwestern Manitoba community.

Maple Leaf Consumer Foods selected Brandon, Manitoba as the ideal location for its new facility because it is centrally located at the epicentre of current hog production, has some of the highest rates of growth in North America, and has the infrastructure in place to produce low-cost, high-quality hogs.

October 25, 1997

Brandon is the province's first choice should Maple Leaf decide to locate in Manitoba, Premier Gary Filmon told a meeting of the Sun's editorial board.


April 12, 1997

After receiving word that Brandon has been placed on the short list, city-officials fine-tune their bid. Other communities responding to Maple Leaf's call include Winnipeg, Selkirk, Beausejour, Russell, Virden, Morris, Dauphin, Gimli and towns throughout Saskatchewan and Alberta.


March 27, 1997


Brandon bids to become the site of a new Maple Leaf Consumer Foods hog processing facility. City officials, along with local business leaders, have been working on a presentation it hopes will put the city on the top of the list. "This is going to be a very big operation," said Mayor Rick Borotsik.